Branding
- Creation of visual identity
Design
- Information architecture
- UX designUI Design
Technical
- Front & back development
- Interface animations
- WordPress
Web marketing
- SEOSocial
- Media
- Google Analytics
Shamkina
Shamkina Communication is a leading IT and event management company in Kenya. It was founded in 2009 and has been offering reliable services, including simultaneous interpretation equipment hiring, multilingual event planning, interpretation services, event technology hiring, and technical management of simultaneous interpretation equipment. Over the years, the company has built a strong reputation for providing seamless support to clients both locally and internationally.
Problematic
The company inquired about a global overhaul of its digital identity. The company didn’t have any digital presence online both in terms of content and form. They were not getting leads mostly as more clients sorted digital platforms and also the aftermath of the 2020 pandemic which forced a new culture of minimal interactions. They needed a simple, easy-to-navigate website that was responsive and direct, SEO, and a good CMS to manage bookings and leads.
Solution
To achieve the objectives of this project, we have carried out several actions, starting with in-depth research in their market niche and studying their competitors.
Our first approach was on the content of the website (optimized tree structure, design-writing of the texts, hierarchy of content, quality iconography). Modern “full space” composition, graphic identity, generous proportions, assertive typography, rhythmic reading, and subtle animations.
Several talents were therefore combined to complete this major project, all guided by the UX vision, to obtain an optimal customer journey. Engaging forms and simplified journey. Everything was designed so that the site lives up to its seamless service delivery.
